SOTF X NIKE EDITORIAL
“HOW WE DO IT”
This project involves friends, staff members, customers and collaborators. We have picked members from our community to show how different people interpret and adapt Nike products to their personal style.
Because everyone has a Swoosh somewhere in their closet.
On the set everyone showed their favorite outfit, spontaneously sharing the characteristic traits of their personality.
The result is a journey through collaborations, limited editions, vintage items, new season releases and creative combinations.
From the most hyped Jordan 1 to Dunk's colors, passing from the technical materials of ACG to the classic sweatshirts and T-shirts.
One brand, countless ways to go.
THIS IS HOW WE DO IT.
Rama
Barman and ex model
Nike waffle train 2
NSW Reissue Walliwaw Woven Jacket
NSW Reissue short
Orso
Local skater
Nike Dunk High “Sulfur Yellow”
NSW T-shirt
Eleonora
Student and artist
Nike Dunk High Varsity Purple
Nike lab sweatshirt
Lorenzo
Staff member
Nike Air Max 95
NSW T-shirt
Nike track pants
Rebecca
Staff member and life of the party
Nike Dunk Low “Celtic” 2004
Nike lab sweatshirt
Waaaza, Luisa, Ciani
Sotf Prato Customers and friends
Nike Jordan 1 High
Parola Vera
Friend, rapper and local icon
Nike Air Tailwind V Skepta
Nike Jordan 23 tracksuit
Mirco
Friend, customer and tattoo artist
Nike Air Force 1 “Valentine's days 2021”
Nike lab T-shirt
Giovanni
Web marketing manager
Nike Pegasus Trail 2
Nike Jordan “Why not” jacket
Eddy
Day 1 Customer
Nike Acg Air Nasu Goretex
Nike Acg Smith Summit pants
Nike Acg Watchman Peak Vest