On April 23rd, 2024 we engaged with Autentica, a respected Florence’s art and music collettive, to pay homage to the legacy of New Balance and its connection with communities and subcultures. We partnered to present the New Balance 1000, one of the most iconic sneakers of the early 00s. The event took place at “Move On,” a Florentine record store located in the heart of the city overlooking the Cathedral. Livening up the party were local legend Biga and Hugo LX, who brought a selection with an international flavor.